Starting today, I will be using a good part of this blog to tell you why we do what we do. Not what we do–that’s what the rest of the website is for. Instead, I will explain everything, so to speak, “from the inside out”, as Simon Sinek famously put it.

Of course we believe our producs (the Traqpod, all its versions and accessories) are fine. Our features, we hope, are kind of neat. Sometimes we may even think they’re brilliant. Then, we also try them to be well made, efficiently manufactured and nicely presented. And we will be happy when you ultimately buy them and use them.

But that’s not why we do things, why we build new features, why we invent mechanisms, why we think up special assembly tricks or decide to use a new material or adhesive.

So why do we, then? Explaining that is unclear even for us, but we can try. We do, of course, because skateboards are instruments and symbols of freedom that have inspired us since our teenage years. But we also do because we’ve enjoyed building things with our hands (and then sold them to our classmates) since we were children. We do, too, because of all those other makers, sometimes anonymous, that let us see them work and made us think “Boy, I want to do that!”. Or maybe we do simply because we as humans just can’t sit pretty and do nothing. Homo faber, they call us for a reason.

But maybe the easiest explanation is what my designer hero and friend Jordi Milà told me years ago with the hurried clarity of the busy man: “You do this because you have something inside and you just need to take it out”. Spot on.

But, while he is able to be right with just a few words, I will, just incase, try to be a bit more specific and inevitably more verbose in each of this blog’s entries. But yes, that’s ultimately the main idea:

Why? → Because!

Xavi